The Vidal Sassoon 1875 Watt Professional Ionic Hair Dryer utilizes ions to help condition and dry hair fast. These ions add volume and shine, while reducing ""frizz."" A Cold Shot button allows you to set your style. This unit also features a removable end cap for easy cleaning, protective anti-skid bumpers, an airflow concentrator attachment, and a volumizing finger diffuser attachment that dries hair gently. Style your hair exactly how you want to with the Professional Ionic Hair Dryer.